Kenya’s Flower Power Gets a Global Green Light: KFC’s Sustainability Standard Recognized by SSCI
In a move that’s set to shake up the global floriculture industry, The Consumer Goods Forum’s Sustainable Supply Chain Initiative (SSCI) has officially recognized the Kenya Flower Council (KFC)’s Flowers and Ornamentals Sustainability Standard (F.O.S.S.). But here’s where it gets controversial: while this recognition is a huge win for Kenya’s flower industry, it also raises questions about whether other countries will now feel pressured to adopt similar standards, potentially reshaping the competitive landscape. Could this be the start of a new era in sustainable floriculture, or will it create unintended barriers for smaller producers?
Announced on December 15, 2025, in Paris, this recognition is more than just a stamp of approval. It’s a game-changer for Kenya, one of the world’s largest exporters of cut flowers, with the sector valued at a staggering USD 835 million last year. Representing around 80% of the country’s growers and exporters, the KFC has long been a driving force in shaping the industry’s global reputation. But what does this recognition really mean for buyers, producers, and consumers? And this is the part most people miss: it’s not just about sustainability; it’s about trust, transparency, and ensuring that every flower sold meets the highest ethical and environmental standards.
F.O.S.S., an internationally acclaimed framework, covers everything from social and environmental practices to good agricultural methods. By achieving SSCI recognition under the Primary Production social compliance scope, KFC is positioning Kenya as a trusted source of high-quality, responsibly grown flowers. This isn’t just a win for Kenya—it’s a win for the entire floriculture industry, offering buyers greater confidence in a standard that promotes transparency and responsibility.
But how did KFC get here? Following the SSCI benchmarking assessment, the Council took decisive action to address gaps in the F.O.S.S. standard. For instance, they ensured producers could demonstrate legal rights to land and water, with any transfers from local populations requiring Free, Prior and Informed Consent (FPIC). They also strengthened requirements for transparent grievance mechanisms, protecting workers from retaliation. Additionally, KFC introduced provisions for water use management plans that consider local communities’ needs and safeguard water resources from contamination or overuse. These steps aren’t just bureaucratic checkboxes—they’re real, tangible changes that benefit both people and the planet.
Didier Bergeret, Director of Sustainability at the CGF, hailed this as a ‘significant milestone,’ emphasizing how it strengthens responsible production practices in one of the world’s most important flower-exporting regions. With over 160,000 workers covered by F.O.S.S, this achievement provides businesses with trusted information to guide their sustainability and due diligence decisions. But is this enough? As the industry evolves, will these standards continue to meet the growing demands of consumers and regulators alike?
Clement Tulezi, CEO of KFC, expressed pride in this recognition, highlighting the Council’s commitment to ethical, safe, and inclusive workplaces. ‘This milestone reflects our unwavering dedication to driving responsible social practices and sustainability,’ he said. But let’s not forget the unsung heroes—the member farms whose dedication made this possible. Their shared vision of fostering ethical workplaces is what truly sets Kenya apart. Yet, as we celebrate this achievement, we must ask: how can we ensure that smaller producers, who may lack the resources of larger farms, can also meet these standards?
To date, the SSCI has recognized nine schemes, with five more undergoing benchmarking. By recognizing auditing, monitoring, and certification programs built on solid assessment processes, the SSCI provides valuable insights into diverse sustainability best practices while preserving competitive choice. But is this recognition process accessible to all, or does it favor larger, more established players?
So, what do you think? Is this recognition a step in the right direction, or does it risk leaving smaller producers behind? Share your thoughts in the comments below!
For more information, contact Luiza Reguse, Senior Manager at SSCI, or Zoe Daruwalla, Communications Officer at The Consumer Goods Forum. Dive deeper into the SSCI’s work at www.tcgfssci.com and explore how they’re building trust in sustainability standards worldwide.
About the Sustainable Supply Chain Initiative: Since 2019, the SSCI has been empowering consumer goods companies with information to make informed sourcing decisions, strengthen due diligence, and drive positive impact across global supply chains. From improved labor conditions to reduced environmental harm, their work is reshaping the industry.
About The Consumer Goods Forum: With over 400 members across 70 countries, the CGF is a global network driving the adoption of best practices in the consumer goods industry. Their members, including CEOs and senior management, represent a diverse range of stakeholders with a combined revenue exceeding €5.2 trillion.
About Kenya Flower Council: Established in 1996, KFC is the leading voice for Kenya’s floriculture industry, championing sustainable growth, ethical labor practices, and global competitiveness. Through initiatives like F.O.S.S, they ensure Kenya remains a top supplier of high-quality, sustainable flowers to over 60 destinations worldwide. But as they continue to set the bar high, how can they ensure inclusivity and accessibility for all players in the industry?
Visit the CGF on LinkedIn to stay updated on their latest programs and initiatives. The future of sustainable floriculture is here—are you ready to be part of the conversation?
